During the Crossovers event in September 2012, delegates were challenged to develop new projects that brought together culture and tourism, in creative ways.Two of the six ideas that were proposed were awarded seed-funding to help them to to turn their ideas into exciting new projects.


Margate social media project

This project is a partnership between Catapult Design, Kent County Council, MACH and the University of Kent.Building on the activity of the local social media community, this project will develop a web service that will use infographics to present a picture of Margate’s visitor economy to the town’s visitors – bringing together social media data about the town’s established attractions such as Turner Contemporary, with hidden-gems and local knowledge. Crossovers funding is being used to develop a business plan for the project and to support work on a visual design and proof-of-concept for the website.

Literary Heritage Trail

This project is a partnership between Portsmouth City Council and Gravesham Borough Council.  It is a collaboration to develop a web / mobile app that will introduce the visitor to the ‘home of great writing’.  The Crossovers funding is being used to support partnership working between the cultural services teams of two authorities who have never worked together before, but who share a common interest in developing new forms of cultural tourism and want to attract tourists away from London.

More We Have

This will be a symposium of key cultural and tourism organisations in East Sussex at the De La Warr Pavillion which will develop plans to improve the visitor experience to the county and increase visitor numbers through coordinated activity and curated marketing tools.  There is no single destination management organisation operating at the East Sussex level and this symposium will bring people together with a focus on creating easily navigable visitor experiences that blend  culture, landscape, food and accommodation.

Cultural Tourism in Oxford and the Thames Valley

This project is being led by Oxford Inspires, the cultural development agency for Oxfordshire who bring together the public and private sector to support the development of the region’s cultural offer.   This project will be designed to bring individuals and organisations to the table from the cultural and tourism sectors that have never worked together before at a time of mutual need, to explore new partnerships and projects designed to benefit cultural organisations, provide a new creative offer to tourists and boost the economy of the county.