Have you been thinking about how to bring more tourists to your area using the arts?
Have you been discussing how your cultural project can contribute to your local economy?
In 2012, Crossovers gave seed funding to two new, innovative projects that were developed following our conference in September. This year we’re offering two more grants of £1,500 to collaborative new projects that address our key themes: culture, the visitor economy and economic development.
We want to see this money being used to kick start innovative projects in the south-east of England. We don’t want to give you a burden of paperwork that takes up your time when you could be busier doing more creative, effective things.
Using funding from Arts Council England South East, we’ve created a process in which you can enter the competition quickly, with the minimum of form filling, and then, if you win, you can get on with getting your project going.
Here’s how you enter:
Fill in this form
Return it, by email to firstname.lastname@example.org by the 1st February 2013
We will make a decision about the two projects that best help us to support new relationships between tourism, culture and economic development in the south-east, and we’ll announce this on 11th February.
The winning projects will be featured on our website and can use this money to kick-start their project – there will be no reporting requirements, no further form filling, just a gentle insistence on keeping in touch and sharing information about how their projects are going in the future.
If you have any questions, email us and we’ll get back to you quickly – good luck!]]>
The recently-published independent evaluation report on Culture24′s festival Museums at Night 2012 reveals that it was a terrific success – particularly when considered in the context of the current economic background and the many challenges affecting the arts and heritage sector.
Young visitors enjoy a museum sleepover with Wallace the Lion (c) Sunderland Museum & Winter Gardens
Top line statistics
In 2011, 352 venues ran 467 events as part of the festival, but this year 416 venues participated by staging 537 creative events. The number of visits to Museums at Night events rose from 105,000 to 120,000: 43,000 visitors were new to the venue they went to, while 5,000 had never been to an arts or heritage venue before.
The PR campaign, shining a positive spotlight onto participating museums and galleries, was a runaway success. Media coverage of the 2011 campaign was valued at £1.1 million, but in 2012 over 2,000 pages of cuttings and a Sky Arts documentary about the festival led to coverage worth over £3.4 million. Culture24′s partnership with the BBC was also a key contributor, as the value of each Museums at Night activity fed through to the BBC websites was approximately £32,000.
Get your free copy of the evaluation
Download the Executive Summary (3 page PDF, 414 KB)
Download the full Evaluation (22 page PDF, 3.8 MB)]]>
Culture had brought us here
it’s the reason people come
so here’s a list of options
I can’t choose only one.
We’re wrapped up in debates about
the seaside: Whitstable or Brighton?
A city break to Oxford
or should that be Southampton?
The Sea Museum’s exemplary
but so’s Margate’s Turner Contemporary
we could walk the South Downs
or go visiting boutiques in small coastal towns.
We can go to Canterbury Cathedral
Or cycle ride the countryside
Visit Kew Gardens or Chatham Dockyard
for the cultural economy will not occupy the Shard.
Because we’re beyond the economic
to the things that people love in life:
good food, good art, independent shops,
entertainment and heritage: experiences people take home
Walk streets full of magic
understand the sense of place
climb hills for 30-40-50 mile views
get a sense of space
get lost in vintage shops and contemporary architecture
see the familiar in a new light
find somewhere interesting to go
discover England in miniature
Drink proper local beer
in a proper English pub
a stereotypically English pastime
filtered through Romanticism
we could even go to Diggerland!
Because it starts in poetry and ends in real estate
people love what they love
and anyone can participate.
Just for fun
become involved in place-making
make the virtuous circle viable
this is what culture means
make a place sing with beautiful glowing poetry and prose
a strong community roaring like a soundscape of sea
Come to places to be welcomed:
become alive again.
People like it, they come to it…visitors 34K in 2009 to 121K in 2012
Run as local clusters to maximise capacity and budgets, 12 clusters in the UK
Dorchester….two LA’s, 4 commercial attractions, around a Roman Town House, tie in with local restaurants and a family discounted ticket…feedback was that the twn centre was bisuer and more family friendly…
Newcastle…joint branding of ‘Late Shows’, over 50 events, ‘everyone’ gets involved…
Sherringham…lead by a local champion, three venues, created a themed journey from one to the other…which lead on to…
North Norfolk cluster…linking 4 coastal towns, attracted HLF funding for venues to create events around theme of Victorian Nights…12 varied events over three nights from tours to films, to circus and fashion show, appealing to different audiences…3252 visitors, 6 per cent of combined local population, 20 per cent travelled over more than 60 miles to get to it, £65K visitor spend from circa £30K funding.
But not all easy…
Were anticipating a drop in organisation participation this year due to cuts, but figures are going up…the more cuts happen, the more important such umbrella initiatives become important.
More stats and evaluation found here.]]>
1 – regeneration is dead
90 per cent of regeneration schemes have ceased or failed; fewest housing completions since ‘20’s, no national regeneration programme since 1968; low levels of private sector interest; suspicion of ‘traumatic’ regeneration in neighbourhoods.
We should not mourn regeneration – it was a flawed model.
What do we do then?
Anfield in Liverpool used as an example of local action…Two Up Two Down…taking over a local, closed bakery as a site for community cohesion…training bakers, selling bread, buy houses from the profit, owned by the community…and also talked about at the recent ixia ‘Public Art and Self-organisation’ conference.
Big Local…a national example…
Question for today is how can we fill the ‘Bradford Hole’ and places like it…]]>
Here to be controversial! Chris says that he found himself thinking that culture and tourism are antithetical, tourism is about the globalisation which is not sustainable…we need to be drawing back from this, the debate of local vs global needs to be had, revisit models of economic growth…whatever we do needs to happen in this context.
Stokes Croft…an on arterial road going north of Bristol…nearby is the Cabots private developer area…Stokes Croft an area that was held in a lack of respect by the council and developers, empty buildings, no investment.
The community started to mass around its skills and work on its own improvement. Squatted a carriage works in the ‘90’s which was then bought; bought the land next to it in 2006…anted mural on the wall of this but council at the time was in the mood for clamping down…around this time, property developers were circling an wanting to buy up land so in 2007 started pop up street gallery, for artists and local community, a constant work in progress, as you di it you learn, you need to make your own future, think and work holistically.
Started to take control of the empty properties, mural painting on them came a platform for debate…council still at work painting things out…
Projects drew attention to place and social issues, litter, building use, place ownership, public toilets, drug use…and no point drawing down public funds…squatted buildings took on a community use…in more time local business became supportive…
Signage is power…put up own street signs, cleaned up street name signs…
If you’re going to talk local you have to be real about it…created local industries…and took on Tesco…
All this terrifies the state, and the Arts Council too probably…playing with the ideas of who runs the art world, hoe to show work, who can show work…
Beginning now to have some sway within the city/council…have had £2K funding for a mural project…and exhibitions in now on Stokes Croft placemaking, what the area could be…its all about control
How to stop gentrification…its all about getting your own freehold…soft loans from ACE…its an unequal struggle, council people paid full time, we all do this for free…if we do this right, it could be an exemplar of what places could be like…all these conversations have to tie into question of where are we going…]]>
‘culture and the visitor economy’, an overview
VisitEngland is the 40yo national tourist board for the UK, to champion tourism, facilitate its growth in a sustainable manner in partnership, run ad campaigns, , provide sector intelligence, support local areas grow their economies through tourism and advise the government on tourism.
Visitor spend adds local value, creates and supports jobs, protects and preserves local heritage and economy
Recent changes….less public money available, difficult trading environment, consumer spending harder to attract…
Cultural tourism…all tourism is to a greater or lesser extent cultural, customers don’t make a distinction, need to work more closely with cultural delivery partners national and locally for mutual benefit…
Why doesn’t this work better already?
What we need to do nationally:
..and at local level:
Partnership dynamic is critical! And imperative as there is no funding on the horizon for anything else!
Question – what is the relation between VE and VisitBritain?
LS – are the same, but different brand, in some countries they are same, but VB just does marketing, no research.
Question – good to hear talk about partnerships, but what is the way in, do you have pilot ideas around funding streams, starting points for collaboration?
LS – there are lots, at moment it’s a time of looking at what we have and what could we do better, bets use of monies…work with ACE is an example of a partnership in process, aligning work together, early days and from this we’ll share this experience – increased promotion of cultural tourism offering and making destinations work with cultural assets and not just take for granted.
Question – an example of a successful destination marketing organisation/project?
LS – difference between destination marketing or management organisations…latter more about partnerships etc as well as promotion…Manchester and Gateshead both successful examples…Visit Kent too…]]>